Yogear

Yogear sells yoga leggings, specially made for active people and yoga lovers. Yogear contacted us to help them create a beautiful and functional e-commerce website that will drive sales for their products. They were looking for a partner who can help design, develop and maintain their website.
Challenge

The main challenge for this project was to build an e-commerce website incorporating the latest trends in UI design while keeping the website simple to use. The website should reflect the mission of Yogear and help visitors find what they’re looking for quickly and easily. The website should be bright and memorable but at the same time trustworthy and professional.

Solution

Before jumping into brainstorming ideas, we started with UX research and analysed the problems and desires of the target audience. We gathered our data and found a solution.

Using a minimalistic approach in designing the website for ease of use and navigation, we applied the latest trends in UI design to keep everything fresh and modern, and maintain audience interest.

To encourage visitors to become customers, we strategically placed CTA buttons throughout the product pages, added detailed descriptions, and simplified the buyer’s journey.

Our team of expert developers has built a highly responsive website that can be used on different devices.

Brand Style Guide

Colours
A combination of blue and purple shades was chosen for the website. We incorporated the colours from the logo to create a comprehensive look for the whole experience. The shades of purple represent royalty, peace, and luxury, and the blue for peace and relaxation.
Fonts
Script MT
Script MT font has an unusually heavy appearance, inspired by the early twentieth-century German script writing styles.
Asul
Asul can be described as a baroque humanist typface; it has semi-serifs and it is a type revival project developed for editorial use. It is based on a typeface found in some Argentinian books and magazines from the early 20th century.
Yogear
Yogear
Yogear
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