The main challenge for this project was to build an e-commerce website incorporating the latest trends in UI design while keeping the website simple to use. The website should reflect the mission of Yogear and help visitors find what they’re looking for quickly and easily. The website should be bright and memorable but at the same time trustworthy and professional.
Before jumping into brainstorming ideas, we started with UX research and analysed the problems and desires of the target audience. We gathered our data and found a solution.
Using a minimalistic approach in designing the website for ease of use and navigation, we applied the latest trends in UI design to keep everything fresh and modern, and maintain audience interest.
To encourage visitors to become customers, we strategically placed CTA buttons throughout the product pages, added detailed descriptions, and simplified the buyer’s journey.
Our team of expert developers has built a highly responsive website that can be used on different devices.