purpleblog

Grab a coffee and read our purpleblog

Tea works too. Or hot choco­late. Or even some­thing stronger! Our arti­cles are based on the most com­mon ques­tions we get from our clients, that’s why they are so inter­est­ing to read, and actu­al­ly utilise. You won’t notice how time flies!

What is Negative SEO
3 min read

What is Negative SEO

Neg­a­tive SEO (some­times called “Google Bowl­ing”) refers to all actions some­one might do to hurt their com­peti­tor’s search rank­ings. Neg­a­tive SEO con­sists of mali­cious tech­niques, whose intent is the exact oppo­site of…

SEO
Accelerated Mobile Pages / AMP
3 min read

Accelerated Mobile Pages / AMP

Accel­er­at­ed Mobile Pages (AMP) is a Google-sup­­port­ed project that helps pub­lish­ers bring their news on Google as fast as pos­si­ble. The main goal is to improve the mobile expe­ri­ence of…

SEO
The purpose of a robots.txt file
3 min read

The purpose of a robots.txt file

What is a robots.txt file? robots.txt is a tex­tu­al file that serves the pur­pose of telling search engines which parts of your web­site they can crawl. Search engines deploy so-called…

SEO
How to do Keyword Research
3 min read

How to do Keyword Research

The whole pur­pose of key­word research is to define SEO key­words that will bring you more vis­i­tors inter­est­ed in what you have to offer and are like­ly to con­vert. It…

SEO
How to Perform an SEO Audit
3 min read

How to Perform an SEO Audit

SEO audit check­list On-site SEO — Tech­ni­cal analy­sis robots.txt is placed in the root fold­er robots.txt is not block­ing impor­tant resources XML sitemap is placed in the root fold­er SSL encryption…

SEO
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