Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
What is personalisation in e‑commerce? Personalisation in e‑commerce refers to the practice of tailoring the shopping experience of a customer to their individual preferences and behaviours. E‑commerce personalisation can be…
7 email marketing trends to know for 2023 1. Omnichannel communications With the rise of social media, mobile devices, and other digital platforms, customers are interacting with brands through a large…
Social media is a popular marketing channel because it can help businesses reach large and diverse audiences, build brand loyalty and awareness, and engage with leads in real time. Social…
What is content optimisation? Content optimisation is the process of improving the quality and relevance of website content to increase its position in search engine results pages (SERPs) and therefore…
In today’s digital age, creating an effective user interface (UI) and user experience (UX) is critical for the success of any digital product. UI and UX design don’t just make…
What is web accessibility? The internet is an essential part of our lives, allowing us to connect, work, learn, and play in ways that were once unimaginable. Unfortunately, not everyone…
First, let’s cover the essentials: What is user experience? User experience (UX) design is the process of designing websites, apps, and other interfaces so that they appeal to human behaviours,…
Why is conversion rate so important? Conversion rate is the percentage of website visitors or users who take a desired action. The action could be a click, a sale, or…
So, you’re ready to officialise your business by giving it a name. You’ve come to the right place. Undoubtedly, choosing a brand name can be a highly stressful affair. Not only…
