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Why Is My Business Not Showing Up on Google

Why Is My Business Not Showing Up on Google

Why is my business not showing up on Google? The digital landscape has changed our world forever. Businesses are opting for e-commerce trading rather than high street shops, just like consumers are preferring to buy online. We use our phones for communication, navigation, consumption, and gathering information.

To keep up with these digital demands, businesses must learn the ropes if they are to survive. Though the internet has been around since the 1980s, digital marketing is changing by the year.

Amongst all the chaos of SEO, PPC advertising, content marketing, and social media, there lies one basic thing: at the very least, you want your business and website to show up on Google. But a surprising number of us can’t even achieve that.

You may have just launched your site but can’t see it in search engines, or it’s been around for a while, and you’ve noticed your pages have disappeared or dramatically dropped in the rankings. It might be that your Google Maps ranking has suffered or disappeared.

Don’t fear! There are many simple reasons and solutions for these issues, which we’ll go through now.

Why is my business not showing up on Google Search?

Technical Reasons

1. Your website is too new

Google and other search engines won’t discover your website as soon as you launch it – there will be a delay of a few weeks at least. If you’d like to check if your website actually exists, you can search for it in this format: “site:yourwebsite.com” If there aren’t any results, it means that the search engine doesn’t know about your site yet. Even if there’s just one result, and it’s a page of your site, that’s a good sign: the search engine knows about your website and is beginning to index it. Alternatively, you might want to check a particular web page’s status. To check that it’s known by a search engine, you can search for it in this format:

To encourage search engines to find your pages, you can create a sitemap for Google Search Console. First, you’ll have to create a free account with the tool, but it’ll be valuable in the future. If you’re unable to find your website by searching with keywords you’re targeting, but you can via the methods listed above, it’s likely your new site has been put in Google Sandbox. This is a kind of probation zone for new web pages created by search engines implementing certain restrictions. Though frustrating for you, it’s just a period of a few weeks for Google to see whether you’re relevant or not.

2. You’ve accidentally blocked search engines from crawling your pages

Crawling is an essential component of your website’s relationship with search engines. Search engine bots crawl websites so that they can understand them better and show them to internet users who will find them most useful. Web developers add a “robots.txt.” file to tell search engines where they’re allowed to go on your site. If there are certain URLs blocked by this file, Google won’t be able to crawl them and show them on search engine results pages (SERPs). Google Search Console can help in this scenario (if Google has previously tried to crawl your site), as it will alert you to the presence of this file under the Coverage report. If your website is new, Google may not have tried to crawl it yet. In this case, you can still check for the “robots.txt” file by searching for: “yourdomain.com/robots.txt” When looking at the code, watch out for any of the following: Disallow: /blog/ (or any other important site pages) Disallow: / User-agent: * Disallow: / User-agent: Googlebot

3. You’ve accidentally blocked search engines from indexing your pages

In a similar way to the issue above, you could be telling search engines to hide certain pages from internet users. To check whether you’ve done this, take a look at your HTML code. If there’s this meta tag: “noindex”, then the page won’t be indexed regardless of any other positive steps you’ve taken. The “noindex” meta tag can be helpful in website development stages, but sometimes developers can forget to remove it.

SEO Reasons

It might be that your site is showing up on Google, just not very high up. In that case, you’ll need to investigate SEO reasons so you can get to the bottom of it. Here are some things to look out for:

1. Your content doesn’t align with search intent

Above all, Google wants to provide its users with the most useful and relevant results according to their search queries. That’s why careful keyword research lies at the heart of content marketing and SEO. It’s so important to leave signals in your content that tell Google who your target audience is and answer those target search queries in the most relevant way. Thinking about search intent and how you can best provide solutions is the only way Google will see you as a valuable source of information for its users. If you want to align your content with search intent, you might like to hire a content marketer or SEO strategist to guide you through keyword research and content creation.

2. Lack of high-quality backlinks

Though there are many positive actions you can take to improve your site’s ranking position, backlinks are one of the strongest factors. If there aren’t any practical or technical blockages preventing your site from ranking well, it doesn’t mean it’ll shoot right to the top. You’ll still need to take further steps to prove that you’re a high-quality source of information that will provide helpful and relevant content. Take a look at page 1 results for a search term you’re trying to rank for. If these pages have more backlinks than yours, you might want to consider a backlinking strategy to improve your chances of competing with these top-ranking results.

3. You have a slow-loading site

If you’ve ever hired an  SEO consultantyou’ll know that they usually check site speed first. It might seem like a small thing, but it really shouldn’t be ignored. There’s a reason these professionals check it first. Slow site loading speed could be the only thing standing in the way of your website ranking on page 1 of Google. Since Google wants to provide a quality browsing experience for its users, it won’t recommend slow or poorly functioning websites as this contradicts its aims.

4. You’ve been penalised

If you didn’t know your website could be penalised by search engines, check out Google’s Webmaster Guidelines.

You can be penalised both manually and algorithmically, although the latter better resembles a filter. Manual penalties are actioned by a Google employee, whereas algorithmic penalties are carried out by Google itself.

One reason you could be penalised is plagiarism. Businesses that are endeavouring into a content marketing campaign might make the mistake of reusing their own content. For instance, you might have two blogs – one on your website and one on LinkedIn Publishing.

Although it’s more effort, it’s worth recreating your blog content for these platforms as repeated content will be detected by Google. It doesn’t matter that it comes from the same source; it will still be seen as plagiarism.

Here are some other things you could get penalised for:

To see if you’ve received a manual penalty, you can check in Google Search Console. However, Search Console won’t be able to tell you if your website is suffering due to an algorithmic penalty.

Why is my business not showing up on Google Maps?

The first and most obvious explanation is that you haven’t registered with Google My Business (GMB). But if you’ve already done that, it could be due to one of the following reasons:

1. Google My Business hasn’t verified you yet This is a simple one.

New GMB listings won’t go live straight away – they’ll need to be verified first. To check if yours has been verified, just search your business’s name and your city into Google, and your company should appear on the right-hand side. If there’s a link that says, “Own this business?” then your listing has not been verified yet. You might be wondering if this matters since your listing is still there. Well, if your business is unverified, it’s unlikely to appear in Maps if there’s a lot of competition. Plus, it’s not actually eligible to appear in Maps if it hasn’t been verified. The verification process means you’re more likely to appear in Maps results even if there’s a lot of competition in your local area. You can learn more about the verification process here.

2. No location authority

You might have initially thought, “great! My Google My Business listing has been verified!” Then, later down the line, you realise that’s not enough to be top ranking in Google Maps. In competitive spaces, such as large or dense cities, there are a lot of local businesses on Maps which can mean many new GMB listings don’t appear in search results. Location authority, not verification, is the key to ranking well in Google Maps. Furthermore, it can increase the radius in which people find your business via Google. Listings with low location authority might only be found by people within a small radius. So, what can you do to increase location authority?

3. Your listing has been suspended

If GMB has told you that your listing has been suspended, it could be for one of these reasons:

  • You’ve changed or updated some details about your listing, and Google is waiting for verification
  • Your GMB listing title has been keyword-stuffed Google is in doubt about the validity of your premises (they might ask for photographic evidence)
  • Your “premises” is actually a P.O. Box or similar virtual location
  • The URL reference in GMB is actually a forwarding URL
  • Although your business doesn’t have a physical location, you haven’t hidden your street address from Maps

If you think one of these issues is the reason for your suspension, just call Google Local help, and they will be able to troubleshoot the issue and provide further help. To access this service, first call Google Adwords support and select the GMB option.

4. You relocated

If a business relocates its premises, it’s not uncommon for them to disappear from Google Maps.

This issue is likely to arise if you’re not actively managing your GMB listing. The thing is, for a GMB listing to relocate, it needs to have a previous address to begin with. If it doesn’t, and Google discovers you’ve got a new address, your listing can be suspended, which results in a removal from Google Maps results.

On the other hand, if you actively manage your GMB listing, it should work with you and change your address without hiccups. In this instance, the most Google will ask is for you to reverify your new premises’ address.

Final thoughts

There are hundreds of ways you could optimise your website, but none will be worth it if you’ve got technical or practical blockages in your way. Before you even begin a costly SEO strategy, you must figure out what blockages are preventing your site from appearing on Google so you can start from the best position possible. Whether it’s slow site loading speed, a sneaky “noindex” meta tag, or your website’s being held in Google’s Sandbox, you’ve got to know what you’re dealing with. Without knowing, it’d be like running a race without knowing that your shoelaces are tied together. If you’re already investigating your website’s situation, you’re on the right track. Just keep an eye out for the issues listed above, and you’ll be on your way to a healthy search engine ranking!

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