Guideline Lift Services

Combining years of experience with modern conceptions
Development | Maintenance | SEO | UX
Guideline Project Responsive Screens

Guideline Lift Services is one of the most experienced independent lift companies in the UK. Established in 1972, and serving facilities managers in the South East, Guideline specialise in the seamless installation, modernisation, maintenance and repair of all types of passenger lifts.

The Challenge Icon

The Challenge

We acquired Guideline as a client via a UK-based marketing agency, and now work with them directly on WordPress updates and maintenance, search engine optimisation and analytics. The website was already in place when we came on board, but our first job was to create a responsive version of the site, which hadn’t been done during original development.

The Guideline Google Analytics account hadn’t been set up correctly, so the data they were getting was misleading. The site had many broken links and wasn’t ideally optimised for search engines.

The Solution Icon

The Solution

Our first job was to add new code to make the site responsive, and give visitors on mobile and smaller screens as good a viewing experience as those on desktops.

Guideline organic traffic timeline
Guideline organic traffic bar

To strengthen Guideline’s on-site SEO, and increase visibility on search engine result pages, we made sure, using proven SEO methods, that search engines understand their content better. Within our SEO work, we have fixed all crawling errors and implemented SSL, which will help considerably following Google’s new treatment of HTTP pages. We also reconfigured their Google Analytics account so that the client can make reports-driven decisions based on accurate data.

The graphs show over 30% increase in organic traffic, compared to the same period at the start of the previous year, when no work had been done on optimisation. Organic traffic comes from search engines, which means they are doing better in SEO terms, as the site is being found more often, and the links found are being used to reach the website.

GET STARTED

0$

Many thanks! We'll be in touch soon.

How much to build it?

Get an estimate for your new website

In just one minute, you can find out how much a new website would cost!
You need to select an item to continue

NEXT STEP

Purchased Template or Custom Design

Would you like to work with a pre-built template, or would you like us to build your website from a custom design?

You need to select an item to continue

NEXT STEP

Website Design

Will you require purpleplanet to design your website, or will you be providing PSD files from your own designer?




Do you require a custom-designed logo?

You need to select an item to continue

NEXT STEP

Template Acquisition

Will you require purpleplanet to purchase the template, or will you be providing the necessary files?




Do you require a custom-designed logo?

You need to select an item to continue

NEXT STEP

Website Requirements

Select the features you'd like to have

Main website landing page, containing such things as latest blog post, featured products, and services callouts.

A rotating slideshow, with large background images, custom title and text, and links to internal or external pages.

A feature-rich blog section for your website, with overview page and custom layout for your blog posts.

A simple eCommerce store with functional shopping cart and multiple payment and shipping options, styled to match your website.

A contact page, with integrated Google, map showing your business location and a contact form.

- +
1

If you want some pages to have a left sidebar, that's one type. A right sidebar would be another. Use the plus and minus above to choose how many subpage layouts you might need.

You need to select an item to continue

NEXT STEP

One last step...

...and your estimated price is on its way!

You need to select an item to continue

NEXT STEP

Content

Would you like us to add your provided content, or will you be adding this yourself?



You need to select an item to continue

NEXT STEP

Domain Name & Hosting

Do you require us to purchase a domain name and host your website?



You need to select an item to continue

NEXT STEP

Total Estimate

The final estimated price is:

Estimate Summary

DescriptionInformationQuantityPrice
Discount :
Total :

GET IN TOUCH

Estimate the cost of your new website